Södra Larmgatan 6, 411 16 Göteborg
+46 701 750001

A habit shared is a habit kept

Take our app-based Habit Makers® challenge to create powerful new habits and make them stick with our tried and tested buddy system.

A secret weapon as you build your new life.


Get inspired

Take our app-based Habit Maker challenge to set and keep foundation habits


I get a buddy

Walking the path of your choice in life doesn’t mean you have to walk it alone


I get support

Learn principles from coaching  to both receive support and be the best buddy you can be


I get to grow

Small daily victories, a focus on your growth and friendly support build self-esteem 

Time to reset? Facing a mid-life restart?

A career change, new family circumstances – some kind of mid-life shift. Don’t let it define you. Our process gets your focus back on your new direction each day, while habits are both a ladder upward and onward and a daily reminder of the stand you’re taking.


To build life-changing habits, first build an intentional friendship

Habits are amazingly powerful. We agree with James Clear, they’re the compound interest of behaviour change. But according to University College London, habits develop after a process of initial repetitions, often over many months. Most people won’t repeat something daily on their own because they’re not in the habit(!). For us at DIDU, this is both a problem and an opportunity. Taking a stand about a habit you want develops important muscles like authenticity and self-leadership. It’s also an opportunity to work together, learn to open up, build positive team culture and commit to growth.


We admit we’re dreamers. Dreamers who found a way to get it done

For forty years people have used the process behind DIDU® to take major steps forward in their lives. We joined this movement 25 years ago and we’ve used it to build careers in film, journalism and coaching. From landing the first job, to getting the script written, the book done or the documentary on national television. What you do with your habit making is up to you, but we recommend you start in one of four foundation areas. They’ve been chosen to build you up and deliver results early


For many but not all of us we lose a little energy each day with the choices we make around food. Let’s get that energy back


Waking up refreshed and ready for the day is a great gift to yourself. There are great gains to be had, particularly in middle age


With a stack of benefits for physical and mental health, it just makes sense to reward that body you walk around in with daily exercise


A beatifully made bed, an elegant desk or perfectly organised papers. There’s energy to reap from a little decluttering in life

Learn more about our next Habit Makers® programme for solo entrepreneurs



DIDU’s founders have more than five decades of experience of working with human potential and the specific principles and tools that underly the the DIDU buddy process and Habit Makers®.


Mia Wright

Filmer. Trainer. Founder

Mia is an award-winning film-maker who used the buddy process to get her first Senior Producer roles in London at Viasat, National Geographic and Discovery Channel. She knows how to recruit 25 people, add them to payroll, and have them on location in 21 days


Fredrik Svanberg

Coach. Trainer. Founder

Fredrik has worked as consultant, manager in information technology for more than 35 years. He is a certified NLP Master Business Coach and trainer and used the DIDU process to start his own business in coaching and leadership development


Tim Wright

MD. Founder. Trainer

Tim holds an MA in Journalism from the University of London and ran a European publishing business for IHS Markit for 13 years. He has used daily buddy support to write his first book and to get audiences to stand on their chairs and scream a lot


Announcing our half-day Habit Makers seminar

We’re so excited to announce our first DIDU Habit Makers half-day seminar. The date is set for 8 May, 9am to 1pm, so mark your calendars. This is going to[…]

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DIDU CO-WORK is open for business

Ever felt like running your own business, or working from home, was just a little weeeeny bit lonesome? Maybe DIDU CO-WORK is something for you. DIDU has its offices in[…]

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Big Buddy Network hacks the crisis

What a full on, exciting, amazing weekend we’ve had taking part in the #hackthecrisis hackathon. I wasn’t ready for what would happen – that we would find ourselves working with[…]

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Contact us

DIDU Sweden AB

Welcome! We have offices in Gothenburg and Stockholm.

Lusthuset, Södra Larmgatan 6, 411 16 Gothenburg, Sweden
Företaget har F-skattesedel
Org. 559218-6398