Södra Larmgatan 6, 411 16 Göteborg
+46 701 750001

A promise shared is a promise kept

People and teams use DIDU Habit Makers®
to create powerful new habits and amazing results by sharing their journey, building culture and learning certainty.

Authors, speakers, bloggers and influencers user DIDU to engage their followers deeply and turn insights into daily action and community support


I get the message

Bring what inspires you and make lasting, transformational daily habits


I get a buddy

Pair up for support and friendship on your journey using the DIDU Buddy Process


I get support

Habit Makers applies key principles to reduce resistance and create momentum


I get to grow

Small daily victories, a focus on your goal and friendly support build self-esteem and growth

Try our new DIDU CO-WORK concept and get a great start and a buddy-for-a-day

Put DIDU to the test with this one-day format, or trial our full Habit Makers membership and get all the benefits


To build life-changing habits, first build life-enhancing parnerships

Habits are amazingly powerful. We agree with James Clear, they’re the compound interest of behaviour change. But according to University College London, habits develop after a process of initial repetitions, often over many months. Most people won’t repeat something daily on their own because they’re not in the habit (!). For us at DIDU, this is both a problem and an opportunity. As a challenge, it builds important muscles like authenticity and self-leadership. It’s also an opportunity to work together, learn to open up, build positive team culture and make habits stick.


Take your followers or your team from inspiration to action in their daily lives

For forty years people have used the process behind DIDU® to take major steps forward in their lives using an inspiring message like yours as the initial spark. Our platform combines the human support of the DIDU® process with modular online training to provide an engaging subscription generating service for your tribe. It can be used for…


Walk, run, diet, mind your mind. Reap double the benefits when good advice becomes a habit


Combine fun collaboration with the most important work in the world


This is how the founders wrote their book – 10 minutes a day. Consistency is all


Whatever your idea, the real adventure begins in action. How do you support them today?

Learn more about our next Habit Makers® programme for solo entrepreneurs



DIDU’s founders have more than five decades of experience of working with human potential and the specific principles that underly the the DIDU buddy process and Habit Makers®.


Mia Wright

Filmer. Trainer. Founder

Mia is an award-winning film-maker who used the buddy process to get her first Senior Producer roles in London at Viasat, National Geographic and Discovery Channel. She knows how to recruit 25 people, add them to payroll, and have them on location in 21 days


Fredrik Svanberg

Coach. Trainer. Founder

Fredrik has worked as consultant, manager in information technology for more than 35 years. He is a certified NLP Baster Business Coach and trainer and used the DIDU process to start his own business in coaching and leadership development


Tim Wright

MD. Founder. Trainer

Tim holds an MA in Journalism from the University of London and ran a European publishing business for IHS Markit for 13 years. He used daily buddy support to write his first book and to get audiences to stand on their chairs and scream a lot


Announcing our half-day Habit Makers seminar

We’re so excited to announce our first DIDU Habit Makers half-day seminar. The date is set for 8 May, 9am to 1pm, so mark your calendars. This is going to[…]

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DIDU CO-WORK is open for business

Ever felt like running your own business, or working from home, was just a little weeeeny bit lonesome? Maybe DIDU CO-WORK is something for you. DIDU has its offices in[…]

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Big Buddy Network hacks the crisis

What a full on, exciting, amazing weekend we’ve had taking part in the #hackthecrisis hackathon. I wasn’t ready for what would happen – that we would find ourselves working with[…]

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Contact us

DIDU Sweden AB

Welcome! We have offices in Gothenburg and Stockholm.

Lusthuset, Södra Larmgatan 6, 411 16 Gothenburg, Sweden
Företaget har F-skattesedel
Org. 559218-6398