Our dream

A million people use buddy support to keep great habits and grow together. The experience expands our world’s tummy bag of happiness and generosity, helping to heal our planet.

Our way

1. We share widely and freely how to use the power of friendly buddy accountability (Intentional Friendship®) to create support and community.

2. We share with these new customers how to use buddy support to create and keep great habits (we call that Habitmaking®).

3. We offer to our customers the chance to learn how to use the power of great habits

  • to unlock a more generous and authentic life
  • to uncover their infinite source of happiness
  • have more fun!

4. We share with professionals and coaches how to teach Intentional Friendship® and Habitmaking® so this can be shared far and wide.


About US

Our story

At a Hackathon organised by the Swedish Government in March 2020, a group of hard-working individuals from companies like Volvo and Alfa Laval and organisations like Real Stars gathered with Mia and I to work through the night, and at the end of the weekend the Big Buddy Network was born to support people who were locked down and isolated. The film is already seems unreal, but of course the pandemic was a very real, and frightening period.

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About Habitmakers®


A combined 60 years of buddy work

Mia and I joined our first buddy process in 1993. Since then, it’s been a joyful passion to experiment with different formats, meetings, and processes. 


100s of graduates

We’ve facilitated large groups, small groups and joined in with hundreds of individual buddy processes


We're in Gothenburg, Sweden

Located right in the centre of the city, we love to meet new groups and workshop our process with companies or individuals.


World Class Educators

Media experts by background, our work has been published across the globe and by the biggest brands (BBC, The Times, SVT, Guardian). We’re also experienced teachers, trainers and entertainers.